- Foster a debate on the development of “city-regions” and our territories in the globalisation phase.

- Promote the dissemination of a new territorial culture.

- Raise awareness among actors involved in town planning and land management on the need to achieve a balanced and sustainable development of our territories.

- Exchange experiences between different cities and territories in Europe.

- Disseminate the territorial policy that is being developed in La Rioja.

- Raise citizen awareness on the importance of the sustainable and balanced development of the territory of La Rioja.

- Boost self-esteem and respect for the values of our countryside and territory.

- Make La Rioja a reference point for medium-sized “city-regions” and a meeting point for debate on this subject.